The 90-Day Small Business Operating Playbook
Thirteen weeks from running on memory to running on numbers.
A weekly cadence for owners of shops, cafés, service firms, online stores and small workshops. Days 1–30 make cash, margin and customers visible; days 31–60 turn them into SOPs, reorder points and collections routines; days 61–90 build the offer ladder, referral system and marketing calendar. Every chapter ends with a worked numeric example and a 'Do this now' action.
What's inside
Days 1–30 · See clearly
Cash position and 13-week view, unit economics and pricing, top-20% customer analysis, the five weekly numbers.
Days 31–60 · Systemize
SOPs, inventory and reorder points, invoicing and collections, hiring scorecard, supplier scorecard.
Days 61–90 · Grow
Offer ladder, referral system, review routine, marketing calendar, quarterly review agenda.
Appendix
Twelve printable worksheets: weekly cash review, SOP template, reorder sheet, collections script, hiring scorecard, quarterly review and more.
Questions
Is it for a specific industry?
No. Examples rotate through a café, a cleaning company, a print shop and a hardware store so the method transfers.
Are the statistics real?
The book uses clearly hypothetical worked examples and no invented statistics or case studies.
Get the weekly cash review worksheet
The one-page ritual from the Playbook, free, downloadable right after you join. I will also write occasionally about the weekly cash review, at most once a week. Unsubscribe any time.